Name the real problem
Get beneath the symptom and say, plainly, what needs attention.
BEHAVIORAL RESEARCHER · AUTHOR · SPEAKER
Make the
bet visible.
I translate research on judgment and decision-making into practical tools that turn unclear problems into decision-ready recommendations.
GET THE FREE BET BRIEF TEMPLATE ↓A DIFFERENT STARTING POINT
Your idea deserves more
than a vague conversation.
Most teams do not have a decision problem. They have a framing problem.
COMING SOON
THE
BET
BRIEF
“Most ideas do not fail because someone disproved them. They fail because nobody could see them clearly enough to engage.”
THE DISCIPLINE BEHIND THE BOOK
3 questions.
A clearer way forward.
The Bet Brief is based on an accounting academic framework Hilda is translating and extending beyond academia, so an idea or problem can become clear enough to examine, challenge, and act on.
Make the stakes visible
Clarify why it matters and to whom.
Bring a response
Turn a concern into a decision-ready recommendation.
A GIFT FOR YOUR NEXT HARD CONVERSATION
Get clear
before you commit.
Download the free Bet Brief Template.
SPEAKING
Research that
makes the room
lean in.
+Why bad decisions start before the decision
A keynote on the hidden work that happens before a choice is made.
+How better framing changes the quality of a conversation
A practical session on making the issue, the stakes, and the response clear.
+Bring a recommendation, not just a problem
A memorable framework for moving from uncertainty to useful next steps.
ABOUT HILDA
Scholarship should travel.
Hilda teaches people and organizations how to frame the problems worth solving, before time, attention, and authority are spent solving the wrong ones. She is a behavioral researcher, professor, speaker, and the author of The Bet Brief.
