Why bad decisions start before the decision
A keynote on the hidden work that happens before a choice is made—and why the way a problem is framed shapes everything that follows.
SPEAKING & WORKSHOPS
Make the room
lean in.
Research-backed ideas, brought to life with practical language audiences can use long after the room clears.
INVITE HILDA →THE BIG IDEA
We mistake the beginning of a conversation for the beginning of disciplined thinking.
An idea, problem, recommendation, or proposed solution may begin the conversation. Hilda shows audiences how disciplined thinking brings each one through the same three questions: What is the problem? Why does it matter, and to whom? How should we solve the problem?
SIGNATURE IDEAS
How better framing changes the conversation
A practical session on using What | Why | How to make a problem, its significance, and its proposed solution clear enough for others to examine and act on.
Bring a recommendation, not just a problem
A memorable framework for moving from uncertainty and complaint to useful, decision-ready next steps.
WHERE HILDA FITS BEST
A strong fit for rooms doing consequential work.
Hilda’s work resonates with audiences who are asked to evaluate ideas, navigate ambiguity, and move others toward a decision.
Leadership teams & offsites
For leaders who need to turn competing interpretations into a shared view of the problem.
Professional associations
For members looking for research-backed ideas they can put to work immediately.
Universities & executive education
For learners who want to connect rigorous scholarship with consequential decisions.
Innovation & strategy gatherings
For audiences building ideas that must become clear enough to examine, challenge, and support.
BRING HILDA TO YOUR ROOM
Let’s frame the right conversation.
Share a little about your audience, event, and what you want people to leave seeing differently.